For those whose target market is local, can restrict their SEO efforts to a more localized effort. This will drive targeted traffic to the website and your business will profit by increased number of conversions. Google Places and Local Search ranking factors refer to the signals that are considered while displaying results for organic local search queries. There are certain really strong indicators, while some misconceptions around these. Here, let us take a look at local search ranking factors that influence search results.
- Categories: Ensure that you have entered the category of your business. It’s a greater advantage if the category is part of your business name.
- Google reviews are a strong indicator to suggest that the business has some credibility. To be very specific, more than five reviews is an ideal figure.
- The terms used in category if also turn up in reviews is an added advantage, plus, the category terms in business description also matters.
- Another factor that really seems to matter is the distance of the business from the centroid. Although Google has recently made changes to the Local Search algorithm to include authority for page and domain so that users see more refined local search results.