Internet Marketing and Search Retargeting

April 12th, 2012
search-retargeting

In Internet Marketing, users generally find your website be searching keywords for product or services names. Well, even if they find your site and click on it, they sometimes leave your page and go to some other site. Search re-targeting is generally used by internet marketing professionals to remarket their products to users who once visited their site by searching data. The idea is to reach out to the customers who once showed interest in your products / services but for some reason or another decided not to complete the transaction.

Retargeting-3So, how exactly does an Internet Marketing professional re-market? Here’s how it works. Whenever a user visits your site, an anonymous cookie is placed on your website. This cookie is then recognized by your advertizing server and you can display your ads to these users again. A really great way to increase conversions.

There are two methods for search retargeting used by internet marketing professionals. One deals with users who have come to your website by means of search, and the other method deals with users who have searched for your targeted keywords.

The main benefit of this type of marketing is that the users who searched for your products or clicked on your website probably are already familiar with your brand and have already taken a first look at your products. This makes it easier for you. They are almost ready to convert. So, you can make the most out of search re-targeting.

Image Credit: goo.gl/l3VvlV, goo.gl/jYGiEs

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