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Smart phone revolution has given rise to a new era of mobile applications. Everyone has got a smart phone or desires to have one. Applications power the smart phone and help users in optimally utilizing their coveted treasure. The demand for applications has given birth to a new industry called mobile app development. With more number of mobile development companies emerging, the cost of creating applications greatly reduced. This resulted in the creation of powerful applications. Businesses increasingly go for creating a mobile application as it offers a number of benefits including spreading brand awareness, marketing products and services, personalized communication with clients etc.
A number of companies hire mobile application developers for creating cross platform applications which implies that an application can run on all existing platforms or on a few platforms. For instance, a cross-platform application can run on Microsoft Windows on the x86 architecture, Linux on the x86 architecture and Mac OS X on either the PowerPC or x86 based Apple Macintosh systems. It is very rarely that an organization goes for a native application, which runs only on a single platform. A native application is designed to be used on a specific platform or device. There are some benefits associated with creating a native application while going for a cross-platform is suitable most of the times. Following are the points that indicate why a business should go for a cross platform application.
Thus, choosing a native or cross-platform application depends on your business requirements.