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Year after year Search Engine Optimization evolves and becomes more sophisticated than ever. Marketers work towards refining their skills and search engine modify their algorithms to provide searchers with the most relevant and accurate results.
Industries and brands both big and small see the impact of all this in their rankings. SEO is today seen as a field of strategic marketing. It’s no longer an option to be considered, but a mandate to be implemented.
Past and Present
Study shows that organic searches are the most effective way of acquiring customers in the past and will always remain so in the future too. Organic search results were considered the best way to put your business out there and make it searchable on the web. Organic results were the largest driver of traffic in the past and hence big and small brands invested in Search Engine Optimization to gain visibility over the net.
How to keep the momentum going in the future?
The key is strategy. You will need to map your strategy to the audience you are targeting and the analytics that follow. Define a market segment and strategize a marketing plan to target that segment.
Qualitative data will help you analyze your current and future SEO requirements and you can prepare your plans accordingly. Google Analytics is where you should be looking for such data. The first thing you should be looking for is keywords. Understand the correlation between the keywords you use and the markets you target. Next, check the type of content that performs well in those markets. Lastly check out the competitors and make sure that your’ s is better!
The role of content
Your SEO efforts are only as good as the experience it creates for your audience. This is exactly why the backbone of great SEO is great Content. If your content fails to create an impact, no matter how much effort you put into SEO, it will never pay back!
Cannot ignore mobile SEO
Website traffic generated by smartphones and tablets is increasing by the day. An effective mobile site is all it takes to grab and keep your customers. Responsive websites are more appealing to search engines too. So ensure that your website renders well on all possible mobile devices. So, if you already have a business website, it is time to redesign for responsive, and if you are planning for a new business website, it is time for thinking mobile first!
SEO cannot be the last thing you plan for. In fact it needs to be embedded in your website right from the concept and design phases. That’s when you will be able to build an SEO friendly website that can bring in results.
SEO is the foundation of all online marketing. Ensure that you plan, implement and measure your performance on a timely basis. This allows you to re-adjust your strategies and align your business for success. Above all, SEO is a continuous process – so work constantly on improvements!