Search Quality Highlights – April

The fresh list of changes to Google’s Algorithm is out. Google has published it on their official blog. Here are a few important one’s for us Search Engine Optimization professionals to learn about. The detailed list and description can be read from Google’s blog.

  •  More diverse results to categorize paginated documents.
  •  More language-relevant navigational results.
  •  Country identification for webpages.
  •  The bug that handled anchors has been fixed in this update!
  •  Search results shall contain diverse domains in the results and not many results from the same domain.
  •  Search results shall now contain more organizations from your country. There are also some improvements to  local navigational searches.
  •  Scoring of search terms are improved.
  •  Text from the beginning of your pages will be included in snippets. Also there is an improvement in the  snippets generation process.
  • content-vs-panda-3-728 Improvements for the freshness of results
  •  Better query interpretation.
  •  Improvement for news results and user interface change for breaking news.
  •  Local query predictions now improved.
  •  Improvements to triggering of public data search feature.
  •  Improvements to spell corrections. For long queries, more languages – internationally.
  •  Further improvements in safesearch for videos and images.
  •  Increase base index size by 15%.——-New index tier.
  •  Better ranking of expanded sitelinks.
  •  Less snippet duplication in expanded sitelinks.
  •  Improvement in the Keyword stuffing classifier
  •  Improved and more authoritative results.
  •  Better HTML5 resource caching for mobile.

These are just to name a few changes to Google’s Algorithm. As said earlier, there have been 52 changes last month – April. You can check the entire list on Google’s website. Let us as Search Engine Optimization professionals be aware and make use of these changes to our benefit.

Image Credit: goo.gl/MGzU2agoo.gl/MwPQtr

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