Well, the term SEO has the name “search engine” in it. And Google is the most popular, most widely used and the most talked about search engine in the world. So much so that when people talk SEO they automatically talk Google. Well, do not depend solely on Google to get your online business some profit! Google does not promise anyone bread and butter. Getting ranked in Google only increases the probability of a higher traffic than the ones that rank lower. Well, after achieving a good rank in Google, you need to ensure that your products and services are comparable too! What a disappointment will it be if you achieve all that traffic and very low – or absolutely no conversions? Of course leading to a non profitable business.

This is not directed to scare away all your Search Engine Optimization efforts, but to encourage all online business owners to profit from an excellent ranking and excellent services to result in greater returns on investments. Well, another important factor to be considered here is, your online marketing strategies need to be diversified. You cannot just depend on a ranking to bring you all the success. Increase visibility – with the social media emerging as the largest platform for getting popular, gaining visibility and adding to the credibility that your business holds.

Think beyond Google, spread the world about your business, apply legacy marketing techniques, and establish for yourself a “brand”, a name that people trust! That’s what will get you fruitful results.

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