E-mail marketing is a form of direct marketing which is done using electronic messages to communicate all commercial messages to an audience. It is a tried and tested method used for promoting blogs.

But nowadays, many bloggers and business people are confused enough whether e-mail marketing works on blog promotions or not anymore.

Some of the reasons which can be responsible for being the reason that why e-mail marketing is not working nowadays are:

1] The E-mail lists are mostly unreliable as at times people subscribe to the e-mail lists without thinking or caring what kind of information they will be receiving just to get freebie that is offered. Also it is hard to evaluate the response rate of the list subscribers when you buy the list as the content providers never ask user for permission before giving their e-mail ids out to subscriber list.

2] The e-mail addresses should be proper and validated which is only then considered clean so that your e-mail doesn’t bounce. Unless user opts for your e-mails they don’t want to receive it. Unsolicited e-mails are considered as spams.

3] Other reasons which may be considered as the reasons of e-mail marketing not working optimally these days are:
• Most of the newsletters concentrate mainly on promoting products and offers rather than providing good useful content.
• Unprofessional and sloppy design or content creates bad impression on readers which may not interest them henceforth.
• Grammatical errors, spelling errors, etc can also create bad impression of the promoter and the company brand name.
• E-mail that contains content that is not focused on the target market will not appeal users much.

So, e-mail marketing strategy is not so effective nowadays as it used to be before which means today you cannot expect good web traffic by the means of marketing through sending promotional e-mails.

E-mail marketing definitely increases the conversions if done systematically. Things which will help your e-mail marketing generating more conversions are listed below:

1] Tracking: Optimization of e-mail marketing can be done only if you have all the facts with you. If you are not updated with all the facts or you don’t have proper tracking than you will be not able to know about the changes that has affected your results. The most important metric that you can track is your conversion rates.

2] More and more Testing: Testing other areas other than part of actual e-mail will also affect results. Testing e-mail send time, message segmentation and landing page variable can lead to good improved results definitely.

3] New Designs: New and updated e-mail templates should be used at proper intervals. A bad e-mail marketing template may not give you good conversions.

4] Exciting Content: Most of the e-mail senders fail to generate interest and excitement amongst readers as they are not able to create new and engaging content on regular basis.

5] Finding New Subscribers: Growing the list of your database should be your objective all the time. This can be done by many ways like at the register, on the phone; in person or any other opportunity should not b left to increase your list for better conversions.

6] Outsource: E-mail marketing campaign can also be outsourced seriously for better results. There are many reputable e-mail marketing company which can help you with creating good effective strategy, writing compelling content, and delivering more e-mail marketing conversions.