Internet Marketing

Like any one of us, Google does not like to be cheated too! Google does appreciate honest links and quality content. With the recent changes in the algorithms, you can be sure that any kind of dishonesty can be detected and scraped by Google. Search Engine Optimization is getting tough. So as SEO experts and [...]

If your site has seen a drop in search traffic or rankings very suddenly – which is a very scary scenario, but don’t panic too much. Analyse what went wrong. Generally, if there was a “known” issue, and Google has placed a penalty for your website ranking, you shall definitely be informed about it in [...]

The fresh list of changes to Google’s Algorithm is out. Google has published it on their official blog. Here are a few important one’s for us Search Engine Optimization professionals to learn about. The detailed list and description can be read from Google’s blog.  More diverse results to categorize paginated documents.  More language-relevant navigational results.  Country [...]

Search Engine Optimization has always been a world where changes are a constant occurrence. This time – Penguin’ s here. On 24th April, Google rolled out a new algorithm named penguin to eradicate spam. Let me state more clearly – this is not a new feature – web spam feature was always a part of [...]

In Internet Marketing, users generally find your website be searching keywords for product or services names. Well, even if they find your site and click on it, they sometimes leave your page and go to some other site. Search re-targeting is generally used by internet marketing professionals to remarket their products to users who once [...]

All of us have a Facebook and Twitter account. We all know that the whole world is there! With every one over the world spending considerable time on Social Media, it has become the most apt platform for businesses to spread the word and gain popularity. Social Media Marketing uses the potential of these social [...]

In today’s world of junk mails, spam and lots of “trick” websites, it is very difficult to trust any website. Well, establishing credibility has become a herculean task! Not as much, with social media marketing, the world has come closer. With social media marketing, you can:       Social media is an inseparable part [...]

As Google had promised two months ago, to publish changes to its algorithm on a monthly basis, Google has published the latest set of changes to the Google algorithm. Here are the details taken straight from the Google’s blog: Changes to the freshness algorithm to return the freshest and the most relevant results. Autocomplete is [...]

You create an ad that is persuasive, attention grabbing and most importantly compelling, but it is no good if it leaves the customer wondering “what next?” Your ad should be such that it leads the customer to exactly where you want them to click. This is where your call to action steps in. Create a [...]

We all are aware that Google’s crawler is called as Googlebot. This Googlebot is responsible for bringing back information from the world wide web, and submitting it to Google. Google’s algorithm then indexes and ranks the web pages brought back by the crawler. In recent years, mobile devices have become smarter and the recent rise [...]