Internet Marketing Services

Pay Per Click Marketing

Pay Per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2008. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low as $0.01. Very popular search terms can cost much more on popular engines.

Social Media Marketing

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories, and understandings.

Social Media Marketing is an approach to spreading awareness of your web content or brand via the vast variety of social media destination on the web. Social media marketing is marketing without the hard sell. Rather than trying to force your one-way message down the throats of passersby, with social media marketing you attempt to offer valuable content, suggestions, contributions to conversations and engagement, spreading your offerings as far and wide as is possible. In this way, you build both presence across a number of online destinations – increasing your web traffic – while simultaneously cementing your reputation and authority within your chosen subject or content niche.

Social Media Marketing involves:

• participating in forums
• getting known in blogs by writing comments or guest blogging
• writing content, aimed to go viral
• help your potential customers
• interact with your colleagues in the industry
• Add opportunities for customers to personalize their experience on your site and interact with it and so.

Social media can take many different forms like:

• Blogs
• Podcast
• Webinars
• Viral marketing

Affiliate Marketing

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.

Affiliate marketing — using one site to drive traffic to another — is a form of online marketing, which is frequently overlooked by advertisers. Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include Organic Search Engine Optimization, Paid Search Engine Marketing, Email Marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.

Display Marketing

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, and PNG), JavaScript program or multimedia object, often employing animation or sound to maximize presence. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click through”.

When the advertiser scans their log files and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.

Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

• Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in emails sent by other companies to their customers.
• Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email etc.)