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Web 2.0 refers to the second generation of the World Wide Web that lays emphasis on the capability of people to exchange and collaborate information online. Web 2.0 marks the transition from static HTML to dynamic HTML which is more organized. It is based on providing web apps to users. Web 2.0 opens up the communications for web based users. We can see blogs, wikis and web services as a part of web 2.0.
Web 2.0 is adapted by organizations at a faster or slower rate. This rate is dependent on their regulatory environment and tolerance for risk. This novel technology offers a number of features including the following:
However there are certain things that organizations should be aware of while using Web 2.0 tools. These tools, wikis, social networking, blogs, have default public access, hence users should not discuss their internal issues and challenges in public.
Users should be wary that they do not use the name of the organization while using Web 2.0 as others may recognize them and think that they are publishing on the behalf of the management.
There are also enterprise focused versions of all major types of Web 2.0 applications such as wikis, blogs, web conferencing and document sharing and also social networking. Organizations implement many of the tools behind the organization’s firewall and integrate it into the identity infrastructure. In this case, open protocols and data structures (mostly those based on XML) are considered. This will ensure that organizations have fewer problems in exporting from one solution to another.