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You maintain a fantastic blog for your website. It has many readers too! Well, here’s another excellent idea to build your brand and popularize it. Guest blogging – right it is an excellent way to get great content around and get great links back! Well, one would wonder – if I have this great content; why would i place it on some other blog? It’s how you look at it. Provide people a good read, and they will surely check out who the author is. And want to read more that comes from you. It’s good for all your SEO efforts too!
But here are some points to remember. While guest blogging, look for blogs that already have a high traffic. Also check out whether these blogs are relevant to your business. Well, atleast check whether these sites have a category for your kind of business. Secondly, don’t do too many anchor text links pointing back to your website. On a final note, write genuinely informative posts. Don’t make it just an SEO effort.