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Whether you are a web designer, a web developer or a SEO expert, the ultimate aim of your website is usability for the end user! That’s right – a website is only useful if end users can easily navigate and understand it’s purpose and flow. Well, Search engine optimization (SEO), also aims at giving a searcher what he is looking for by optimizing our website accordingly and presenting it’s link to him at the top of search results.
So, analyse well and prepare your site to be usable by the end user. All your SEO, design and development efforts shall be fruitful!