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So, how do you know whether your ad campaign is successful or not? Are there any statistics to measure? Yes- the parameter is click through rate. Simply put, Click Through Rate (CTR) is the number of times your ad got clicked upon divided by the number of impressions, meaning the number of times it was displayed for your targeted keywords. It’s measured in percentage.
A Higher click through rate (CTR) means that you are getting more number of website visitors to you website or landing page, which ever you have configured. So, gear up, place your PPC ads and you can even measure your performance and analyze and plan your marketing strategies accordingly! Check out your click through rates and get retain valuable customers who have landed on your website via your ad. Convert them to customers and increase your returns!